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Fear Of Embarrassment Or Mistakes, Are Not Business Reasons To Postpone An...
It is quite amazing in 2012 that any company would ignore the online market. Billions of people are online interacting every day. It is well established that business is widely carried out online,...
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Ford’s Social Business Model, Seeks Multi-Directional Expressive Capability!
Scott Monty, the Head of Social Media at Ford Motor Company must be very happy with how the company embraced the Social Business Strategy he and his digital team introduced. Along with Coca-Cola, Ford...
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What is MDEC (Multi-Directional Expressive Capability)? It Is The Rocket Fuel...
These are a sample of some of the questions that have surfaced during the week as a follow-up to my Ford blog last week. What is MDEC and how can it best be used to enhance an online strategy? This was...
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Big Pharma, The MDEC Communication Model And Improved Innovation
Large and small business/organisations are looking to adopt a successful Internal Social Business Strategy. They are attempting to leverage the power of collaboration using online social platforms, but...
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Big Pharma, The MDEC Communication Model And Improved Innovation
Big Pharma, The MDEC Communication Model And Improved Innovation.
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WHY? What motivates people in Online Communities to Participate, why bother?
I get this question a lot from my peers. This is a behavioural question that biz/orgs all over the world are trying to understand. In my Social Business formula I mention intrinsic motivation or...
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Ways Social Technologies Can Help Business Save Trillions of $$$$$
This is a remarkable 184 page document produced by McKinsey Global Institute (MGI). The title of the report is The Social Economy: Unlocking Value and Productivity Through Social Technologies. This...
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Where Is ALL Marketing Heading? Online, That’s Where
I mean like WTF, my head is spinning from the onslaught of change and innovation. Where is marketing heading? All communication and entertainment is heading online. The print media, books, newspapers...
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Leaders Need Connection, Vulnerability, Courage, Gratitude And Authenticity
Why should true leaders display Vulnerability, Courage, Gratitude and Authenticity? Who in their right mind would allow others to know that they are vulnerable? Well on the night of his second US...
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Leadership is…”The Man in the Arena”
Leadership is what? What qualities do the leaders in this world have that sets them apart from bosses, management, functionaries, politicians and other would be leaders. Can these qualities be...
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Can you achieve an RoI from Social Media Marketing? YES, read below.
It is official, Social Media Marketing has been proven to deliver an ROI. So says the 2012 LoyaltyOne Social Media Transaction Impact Study. This report provides the missing link, proof that Social...
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Rugby, Now About Blunt Force Trauma.
Being an avid Munster and Irish Rugby supporter, I am unhappy with the changing style of rugby now being played particularly in the Northern Hemisphere in both the H/Cup and Six Nations competitions....
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